Market study
CIS, is certainly a difficult market with its particularities. The key of success for good implantation in CIS, is to study appropriately the market and be ready to invest time and financial resources, organize a dedicated team and a local office.
Many companies which failed to enter the CIS market, decided to prospect CIS market without
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confirming the needs,
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checking the technical compliance of the products,
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finding out the competitiveness of the price,
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studying the competitors,
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analyzing the potential available market,
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allocating a local team.
For our company it is also obligatory to analyze these points because our business model is not to be a distributor but to choose the best company and to create a profitable development model.
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Market study:
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Make sure that your products are suitable for the CIS market (technically and in terms of price)
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Study the competitors
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Evaluate the potentially available market
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Define which market is requiring the less investment for the most profitable ROI.
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Week meeting session with potential customers:
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After the market study, introduce your brand to the potential customers
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Check their wishes & interests to work with your company
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Organize a session of 5 workings days with you and these actors in order to have a first vision of CIS market.
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Validation of the partner :
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Identification of potential industrial/technologic/commercial partners
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Confirm the partner is the right one (well introduced in the sphere, solid financial structure...)
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Validate they are not under US/EU sanctions.
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A good market study: Key for a successful implantation
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