Others

In addition to the traditional industry, Russia is developing since several years IT and Internet banking business. Divers start-ups are created and Russian IT companies becoming multinational firms. 

For example, Sberbank (the largest bank in Russia and in Central & Eastern Europe, and the third largest in Europe, ranked 33rd in the world) creates regularly new online services that are not even proposed by European banks.

Yandex became huge multinational company, one of the leader in the IT industry, directly competing with global leaders as Google, Paypal, Apple.

Russian market is also very desirous of  luxury products, especially from France (Alcohol, jewellery, fashion, cosmetics...) 

Basic information 

IT APP

LUXURY

CONSUMABLES PRODUCTS

FINE JEWELLERY

WATCHES

FASHION

HAUTE COUTURE

PAYMENT SYSTEMS

CBR

BANKING

TRANSFER

MEET

CHEESE

FISHES

ALCOHOL

Common mistakes when introducing to Russian market

Russia (and generally speaking CIS), is certainly a difficult market, with its own percularities. The key of success for good implantation in Russia, is to study appropriately the market and be ready to invest time and financial resources, organize a dedicated team and a local office. 

Many companies which failed to enter the Russian market, decided to prospect Russian market without 

  • confirming the Russian needs,

  • checking the technical compliance of the products,

  • finding out the competitiveness of the price,

  • studying the competitors, 

  • analyzing the potential available market, 

  • allocating a local team.

For our company it is also obligatory to analyze these points because our business model is not to be a distributor but to choose the best company and to create a profitable development model.

What we can propose

  • Market study: 

    • Make sure that your products are suitable for the Russian market (technically and in term of price) ​

    • Study the competitors 

    • Evaluate the potential available market 

    • Define which market is requiring the less investment for the most profitable ROI. 

  • Week meeting session with potential customers:

    • After the market study, introduce your brand to potential customers

    • Check their wishes & interests to work with your company 

    • Organize a session of 5 workings days in Moscow with you and these actors in order to have a first vision of Russian market. 

  • Validation of the partner:

    • Identification of potential industrial/technologic/commercial partners

    • Confirm the partner is the right one (well introduced in the sphere, solid financial structure...) 

    • Validate they are not under US/EU sanctions. ​​

Others services: 

MARKET ACCESS

MARKET Development

MARKET CONSOLIDATION

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