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Automotive

Transport market is one of the most profitable markets in Russia. Russian government pushes all international companies to localize their production (for tax reduction) or to make partnership with Russian producers (Kamaz & Daimler, Lada & Renault, GAZ & VW, Transmasholding & Alstom, Aeroexpress & Siemens, RZD & Siemens ...). In addition to the localization, divers producers are now buying sub-components in Russia.  

 

We are specifically focused on:

  • Engines, cars, buses, Off Road, Railway...

  • Transport OEM, integrators and infrastructure

  • Russian and Belorussian market

  • Local and foreign producers

Basic information on Automotive market

AUTO 2.png

BELAZ

RAILWAY

UMZ

YAMZ

CAR
TRUCK
BUS

ENGINE

OFF ROAD

KTZ

KIROVETS

ROSTELMASH

MTZ

MMZ

GAZ

KAMAZ

GAZ

LADA

RZD

MWM

TMH

UWZ

Common mistakes when introducing to Russian market

Russia (and generally speaking CIS), is certainly a difficult market, with its own percularities. The key of success for good implantation in Russia, is to study appropriately the market and be ready to invest time and financial resources, organize a dedicated team and a local office. 

Many companies which failed to enter the Russian market, decided to prospect Russian market without 

  • confirming the Russian needs,

  • checking the technical compliance of the products,

  • finding out the competitiveness of the price,

  • studying the competitors, 

  • analyzing the potential available market, 

  • allocating a local team.

​

For our company it is also obligatory to analyze these points because our business model is not to be a distributor but to choose the best company and to create a profitable development model.

What we can propose

  • Market study: 

    • Make sure that your products are suitable for the Russian market (technically and in term of price) ​

    • Study the competitors 

    • Evaluate the potential available market 

    • Define which market is requiring the less investment for the most profitable ROI. 

  • Week meeting session with potential customers:

    • After the market study, introduce your brand to potential customers

    • Check their wishes & interests to work with your company 

    • Organize a session of 5 workings days in Moscow with you and these actors in order to have a first vision of Russian market. 

  • Validation of the partner: 

    • Identification of potential industrial/technologic/commercial partners

    • Confirm the partner is the right one (well introduced in the sphere, solid financial structure...) 

    • Validate they are not under US/EU sanctions.

Others services: 

MARKET ACCESS

  • Make appropriate certifications 

  • Creation of distribution chanels 

  • Settle marketing strategy

  • Find customers for the main applications

MARKET Development

  • Creation of a stock in Russia

  • Creation of After sale office and technical support

  • Optimisation of  importation structure

  • Developing brand image & reputation

  • Developing other markets

MARKET CONSOLIDATION

  • Settle localisation strategy 

  • Intense lobbying 

  • Discrediting local competitors 

  • Developing new product specifically for Russian market

For inquiry, fill the table below: 

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