Automotive
Transport market is one of the most profitable markets in Russia. Russian government pushes all international companies to localize their production (for tax reduction) or to make partnership with Russian producers (Kamaz & Daimler, Lada & Renault, GAZ & VW, Transmasholding & Alstom, Aeroexpress & Siemens, RZD & Siemens ...). In addition to the localization, divers producers are now buying sub-components in Russia.
We are specifically focused on:
-
Engines, cars, buses, Off Road, Railway...
-
Transport OEM, integrators and infrastructure
-
Russian and Belorussian market
-
Local and foreign producers
Basic information on Automotive market
BELAZ
RAILWAY
UMZ
YAMZ
CAR
TRUCK
BUS
ENGINE
OFF ROAD
KTZ
KIROVETS
ROSTELMASH
MTZ
MMZ
GAZ
KAMAZ
GAZ
LADA
RZD
MWM
TMH
UWZ
Common mistakes when introducing to Russian market
Russia (and generally speaking CIS), is certainly a difficult market, with its own percularities. The key of success for good implantation in Russia, is to study appropriately the market and be ready to invest time and financial resources, organize a dedicated team and a local office.
Many companies which failed to enter the Russian market, decided to prospect Russian market without
-
confirming the Russian needs,
-
checking the technical compliance of the products,
-
finding out the competitiveness of the price,
-
studying the competitors,
-
analyzing the potential available market,
-
allocating a local team.
​
For our company it is also obligatory to analyze these points because our business model is not to be a distributor but to choose the best company and to create a profitable development model.
What we can propose
-
Market study:
-
Make sure that your products are suitable for the Russian market (technically and in term of price) ​
-
Study the competitors
-
Evaluate the potential available market
-
Define which market is requiring the less investment for the most profitable ROI.
-
-
Week meeting session with potential customers:
-
After the market study, introduce your brand to potential customers
-
Check their wishes & interests to work with your company
-
Organize a session of 5 workings days in Moscow with you and these actors in order to have a first vision of Russian market.
-
-
Validation of the partner:
-
Identification of potential industrial/technologic/commercial partners
-
Confirm the partner is the right one (well introduced in the sphere, solid financial structure...)
-
Validate they are not under US/EU sanctions.
-